One connected
delivery lifecycle.
Six stages, each with a named lead and one accountable team.
Three beliefs, one way of working.
Business before technology. Shared ownership. Governance from day one.
The lifecycle
Six stages, one team.
- 01
Assess
Interviews, observation, baselines and an impact hypothesis.
FD Product-led - 02
Design
Target workflow, integration plan, controls and acceptance criteria.
Product + Engineering - 03
Deploy
Iterative build, integration, testing and monitored rollout.
FDE-led - 04
Adopt
Enablement, feedback and the change that gets it used.
Joint - 05
Operate
Monitoring, evaluation and incidents, with human oversight.
Managed operations - 06
Expand
Track value and extend to adjacent workflows.
Joint
Stage by stage
What happens and who leads.
Assess
Interviews, observation, and baselines. You receive an opportunity map and business case. FD Product leads.
Design
Target workflow, controls, and acceptance criteria. Product and engineering together.
Deploy
Build, integrate, test, then roll out with monitoring and rollback. FDE leads.
Adopt
Enablement and playbooks so the solution gets used. Joint.
Operate
Monitoring, incidents, and cost control, run by you, us, or both.
Expand
Extend to adjacent workflows on evidence. Joint.
Two disciplines. One accountable team.
- Business discovery
- Workflow + product strategy
- Priorities + success criteria
- AI architecture
- Agents + systems integration
- Deployment + reliability
One embedded pod, from workflow decisions to production.
Measure: time to production and rework effortContracting principle
What we control, what depends on you.
Accountability is measurable without promising outcomes beyond the team's control. Scope and success criteria make the split explicit.
| Amplent controls | Depends on you | |
|---|---|---|
| Problem framing and acceptance criteria | ✓ | |
| Technical design, build, and deployment quality | ✓ | – |
| Evaluation, security controls, and documentation | ✓ | – |
| Data availability and quality | ✓ | |
| Decisions and approvals on time | – | ✓ |
| Adoption by your teams | ✓ | |
| Measured business outcome |
Delivered with our clients.
EventsTurn event recommendations into the right meetings.
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Sales technologyTurn relationship data into opportunities.
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Technology servicesBecome AI-native, from lead to handover.
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RetailRun marketing and customer responses automatically.
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Real estate